Luxebook India
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30th March 2020
Top Indian luxury consumers tell us what they want from Indian brands
If we ask you what luxury is, images of glittering gold and diamonds, sprawling mansions and mega-yachts might come to your mind. And if we asked what is luxury for you, the visuals may change, depending on your likes and dislikes, experiences, culture and age.
For 25-year-old fashion, lifestyle, and beauty blogger Juhi Godambe, luxury is something that she desires, a product or service that she has thought long and hard about before buying. The Founder of fashion brand Arabellaa doesn’t consider “it” pieces luxury. “Most luxury products I purchase are things that I know I will use for a while. They hold a lot of meaning to me,” Godambe says. Whereas luxury for 55-year-old industrialist Gautam Hari Singhania, Chairman and Managing Director of the billion-dollar Raymond Group, is something that he finds very comfortable. The Chief Marketing Officer of online cosmetics brand MyGlamm, Malaika Mahtaney, 45, believes luxury is low-key. “For me, something ostentatious cannot be luxury,” she says...